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WeatherBrains 355: Social Media Cranks

WeatherBrains Episode 355 is now online (November 12, 2012). If you are crazy about weather, this is THE netcast audio program for you!

Justin Gehrts is our guest panelist for this show. He is the weekend morning meteorologist at KCRG-TV9 in Cedar Rapids, IA.

And joining us as our guest WeatherBrains are Kim Wilson, a social media guru, and Brad Panovich, from WCNC-TV in Charlotte, NC.

Kim WilsonKim Wilson is the Founder of SocialNewsDesk, the only social media management solution built for newsrooms. After graduating from the University of Florida, Kim began her career in Television News as an assistant to Dan Rather at CBS News. She went on to become Executive Producer of News at WJXT-TV in Jacksonville, FL prior to founding SocialNewsDesk.

SocialNewsDesk is a web-based software suite which transforms the way news organizations interact with social media. The platform allows customized monitoring and cultivation of news content using one specially designed interface. It establishes and enforces best practices and enables journalists and media organizations to engage with their Fans using custom-designed Facebook applications. More than 250 newsrooms nationwide are currently using the SocialNewsDesk platform.

Kim is a contributor to several popular social media blogs including and has been published at, and others. She has served as a member of the University of Florida’s Advisory Council to the College of Journalism since 2004 and regularly teaches in the University’s Telecommunications Department as an Adjunct Lecturer.

Other discussions in this weekly podcast include topics like:

  • Extremes: 84 at Plant City, FL, Punta Gorda, FL, and Sarasota-Bradenton, FL, and -13 at Worland, WY
  • Over 1 inch in Central US
  • Fort Yukon is the only weather station in Alaska to reach 100
  • JB gets a lot of buzzing
  • Gas rationing in New York City
  • and more!
  • Our email bag officer is continuing to juggle the incoming messages from our listeners. Keep those emails coming!

    From The Weather Center:

    WeatherBrains 101: One of the most used tools in a meteorologist’s bag is that of radar. And the latest round of radars include the ability to detect the motion of air along the radar beam, or radial. So this week our topic is that of radial velocity.

    TWIWH: Bill Murray looks back at the week of November 12th.

    Listener SurveyListener Surveys: Okay, we continue to drive this topic into the ground, but we really do like to hear from you. Many thanks to everyone who has taken the time to fill out the Listener Survey. The survey takes just a minute or two to complete and provides us with an opportunity to learn where you are and hear your thoughts and comments on the show. Click here to take the survey.

    Web Sites from Episode 355:

    Kim Wilson’s Web Site

    Social News Desk

    SkyDaver’s Blog

    Picks of the Week:

    JB Elliott – No pick this week

    Justin Gehrts – Central Iowa tornado survey from NWS Des Moines, IA

    Nate Johnson – High Shear Lo CAPE CSTAR Project

    Brad Panovich – Great Blue Norther of Nov. 11, 1911

    Brian Peters – Gets the Horn

    Kevin Selle – Digital Meteorologist Blog

    James Spann – HPC Presentation on Snow Forecasting

    JP Spann – Veterans Day Weekend Tornado Outbreak of Nov. 11, 2002, Service Assessment

    The WeatherBrains crew includes your host, James Spann, plus other notable geeks like JB Elliott, Nate Johnson, Kevin Selle, and Brian Peters. They bring together a wealth of weather knowledge and experience for another fascinating netcast about weather. graphic

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